Aurora Bank rebrand

Aurora Bank came to us with a clear wish: a calm, human identity for a bank that wants to feel like a friend.

The challenge

The market was crowded and every competitor looked the same. We needed something people would notice in a second and still love in five years.

What we did

We spent two weeks with the team and their clients, then built the idea in small steps, testing each one with real people.

• Workshops with the client team
• Concept, design and build
• Launch and the months after

Brand trust up 32% in the first year